Prismatic’s Mission is to breach the gap in the current haircare market, to offer quality, scientifically formulated products for under-represented hair types. Our Mission is to provide organic, quality, cruelty-free alternatives for clients with curly hair type, who previously did not have the opportunity of a wide variety of quality, scientifically studied products. Most international companies with quality products have done extensive research to provide products for straighter or wavy hair types, which is most common in America and Europe where these companies are based. As a proudly South African brand, we take it upon ourselves to offer suitable products for our people.