• Biotin Serum
  • Biotin Serum

Biotin Serum

Rated 4.7/5 (222 reviews)
R 400.00
R 400.00
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A premium weightless, silicone-free serum powered by biotin, vitamin E, and nano-emulsified oils to strengthen strands, seal in hydration, and reduce breakage for visibly healthier hair.

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  • Seals moisture without heaviness or residue.
  • Strengthens hair and supports scalp health.
  • Reduces breakage and boosts softness instantly.

Step 1: Start with damp hair
Apply to freshly washed or misted hair for optimal absorption.

Step 2: Apply to scalp (optional)
Massage a few drops into areas of concern for added scalp support.

Step 3: Distribute through strands
Use fingers or a wide-tooth comb to work the serum from roots to ends.

Step 4: Optional - Add heat
Cover with a shower cap or warm towel for 15–30 minutes to boost penetration.

Step 5: Style as desired
Air-dry or heat style with a protectant. Use 2–3 times per week for best results.

Biotin, also known as vitamin B7, plays a key role in keratin production, which is the protein structure that forms the backbone of healthy hair. When applied topically, biotin binds to the hair shaft and reinforces its tensile strength, reducing the risk of snapping and thinning. It’s especially effective when paired with nourishing lipids, as it helps retain moisture and boosts elasticity. For textured or fragile hair, it’s a game-changer in the strength department.

This serum brings together penetrating oils, scalp-calming antioxidants, and film-forming polymers all in a light, non-greasy format that respects your hair’s integrity.

Water (Aqua)
Keeps the serum light and spreadable so it reaches even dense roots without greasiness or residue.

Hydroxyethyl Cellulose
A non-ionic polymer that adds slip, cuts friction, and forms a soft, breathable film over the hair shaft.

Coconut Oil
Rich in lauric acid, it penetrates deep into the cortex to reduce protein loss and improve strand resilience.

Vitamin E (Tocopherol)
Shields hair from oxidative stress caused by UV and heat while preserving moisture and shine.

Biotin (Vitamin B7)
Strengthens hair structure by supporting keratin synthesis. Promotes thickness and elasticity in dry or weakened hair.

Acrylate Copolymer
Creates a silky, gel-like texture and helps lock in actives. Adds smoothness and shine without silicones.

Argan Oil
Delivers lightweight moisture and antioxidant protection. Improves elasticity and reduces breakage with every application.

Powered by results

Reduces Breakage

Biotin and coconut oil fortify the cortex to protect against mechanical and heat-related breakage.

Adds Lightweight Slip

Polymer film creates soft slip and detangling power without silicones or greasy after-feel.

Seals in Moisture

Nano-emulsified oils create a breathable barrier that holds hydration in the strand.

Improves Thickness

Biotin helps boost strand diameter and tensile strength when used consistently.

Soothes Scalp

Vitamin E and argan-derived antioxidants help calm irritation and support scalp resilience.

Protects Against Heat Stress

Antioxidants and lipid-rich oils buffer oxidative damage during blow-drying or flat ironing.

Healthy hair starts here

Still Thinking About It? Let’s Clear That Up

If your hair feels dry, weak, or prone to breakage, this serum is designed to address exactly that no fluff, just function.

Hair will feel softer and more manageable from day one. With regular use, you’ll notice less shedding and stronger strands.

Yes, it layers seamlessly with other oils, creams, or stylers. Just avoid using it over heavy silicones.

Not just growth, it's about protection, hydration and structure. Strong hair grows better, and this builds that foundation.

The formulation is evidence-based and alcohol-free. No harsh fillers, no marketing fluff - just ingredients that work.

Unlike most serums, this one skips silicones and heavy oils. You get real penetration, real protection, and no fake shine.

What They Say, Says It All
  • Clinically Rooted

    Formulated with science-backed ingredients and dermatologist-reviewed - this isn’t guesswork, it’s results.

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